About Rib Mountain Cycles

Rib Mountain Cycles Story

Founded in 1996, Rib Mountain Cycles Has been proudly serving the Wausau Area for over 22 years. 

Platinum level sponsor of CWOCC (Central Wisconsin Offroad Cycling Coalition), Active supporter of Wausau United Ride NICA team, the Wausau Wheelers, and many other local organizations and charities. (link to list of ongoing charities and local organizations and dates of events)

Bike lines: Specialized and Rocky Mountain.

XC Mountain, Enduro, Cyclocross, Road, Triathlon, Gravel, Recreation, touring, and commuting bikes 

Your One-Stop Shop

At Rib Mountain Cycles, our team understands your passion for pedaling, whether you're chasing down miles of pavement or shredding up some single track, because we're avid cyclists ourselves. It’s true - we eat, sleep, and breathe bikes. That’s why we sell only the highest quality road bikes, mountain bikes, and gear from the world’s most trusted brands - like Specialized, Heller, Surly, Rocky Mountain, Shimano, and more. Don’t have a bike, or want to give one you’ve been eyeing a go? We can get you in for a fitting to find a bike totally tailored to you. Simply put, we are your one-stop shop for your pedaling passion.



Why Choose Rib Mountain?

Quality & Value

We sell products from the best bicycle brands in the world. We offer great value to our customers through competitive pricing, quality products, and superior customer service.

Friendly Staff

We aren't your average bike shop. Our staff is helpful and passionate about cycling. We listen to your needs and work hard to help you find precisely the right products for you.

Low Price Promise

If you find the same product in stock locally for a lower price within 30 days of your purchase, we’ll happily credit you the difference. Get the best products at the best price.

Your Complete Cycling Resource

All Cyclists Welcome

We’re dedicated to helping you find the perfect bicycle for your riding style. We carry a wide selection of bikes and cycling gear for beginners and experts alike, and we’re here to help you select the equipment that best meets your needs as a cyclist.

Experienced Employees

Our staff is professionally trained, and our friendly employees contribute to our welcoming atmosphere. In sales and service, we’re committed to providing you with an exceptional shopping experience.

Full Service Center

Our qualified professional mechanics service all makes and models of bicycles. Visit us for a free estimate, and count on us for quick turnaround times and quality bicycle repairs.

Professional Bike Fit

Proper bicycle fit is essential to enjoying the ride. Our certified fit specialists learn about you, evaluate you in the riding position, and configure your bike to meet your cycling goals.