About Rib Mountain Cycles
Rib Mountain Cycles Story
Founded in 1996, Rib Mountain Cycles Has been proudly serving the Wausau Area for over 22 years.
Platinum level sponsor of CWOCC (Central Wisconsin Offroad Cycling Coalition), Active supporter of Wausau United Ride NICA team, the Wausau Wheelers, and many other local organizations and charities.
Bike lines: Specialized and Rocky Mountain.
XC Mountain, Enduro, Cyclocross, Road, Triathlon, Gravel, Recreation, touring, and commuting bikes
Your One-Stop Shop
At Rib Mountain Cycles, our team understands your passion for pedaling, whether you're chasing down miles of pavement or shredding up some single track, because we're avid cyclists ourselves. It’s true - we eat, sleep, and breathe bikes. That’s why we sell only the highest quality road bikes, mountain bikes, and gear from the world’s most trusted brands - like Specialized, Surly, Rocky Mountain, Shimano, and more. Don’t have a bike, or want to give one you’ve been eyeing a go? We can get you in for a fitting to find a bike totally tailored to you. Simply put, we are your one-stop shop for your pedaling passion.
Why Choose Rib Mountain?
Your Complete Cycling Resource
All Cyclists Welcome
We’re dedicated to helping you find the perfect bicycle for your riding style. We carry a wide selection of bikes and cycling gear for beginners and experts alike, and we’re here to help you select the equipment that best meets your needs as a cyclist.
Our staff is professionally trained, and our friendly employees contribute to our welcoming atmosphere. In sales and service, we’re committed to providing you with an exceptional shopping experience.
Full Service Center
Our qualified professional mechanics service all makes and models of bicycles. Visit us for a free estimate, and count on us for quick turnaround times and quality bicycle repairs.
Professional Bike Fit
Proper bicycle fit is essential to enjoying the ride. Our certified fit specialists learn about you, evaluate you in the riding position, and configure your bike to meet your cycling goals.